Culture of Innovation
Over 40 Years At Work
Our principles and our innovation are what generate our quality and value philosophy, propelled by expectations and collaborations set by our retail trading partners, flooring manufacturers and professional installers.
For more than 40 years, our market-driven innovation of new products has established the hallmark of our growth. Operating on two continents, our science and technology are collectively cultivated, accumulated and harmonized to produce proprietary breakthroughs like ECF.
Our philosophy is to foster a natural progression of innovation with integrated technology to produce a platform of smart product solutions. We do not just respond to industry trends, but we also look ahead to foresee future needs, developing products that in turn create new markets.